Introduction
Conferences and events are buzzing with opportunity, but also filled with noise and friction. In a sea of booth signage, handouts, and digital campaigns, how do you stand out and capture interest in real time? Traditional lead generation tactics like business cards, forms, or badge scanners often fall short. They require extra steps, manual data entry, or delayed follow-up.
A new approach is changing the game: QR to SMS automation. With a simple scan, attendees can open a text message that is pre-filled and ready to send. That means instant engagement without typing or form filling.
Boop is the only platform that makes this possible today. It converts QR scans into automated SMS conversations that deliver qualified leads directly into your sales funnel. In this blog, you will learn why this matters, how Boop works in a B2B event setting, and how you can implement it to capture more leads at your next event.
The Challenge of B2B Lead Gen at Events
Attendees are surrounded by distractions and have short attention spans. Asking them to visit a landing page or complete a form usually leads to drop-off.
Business cards get lost or forgotten. Badge scanners require setup and often result in slow lead delivery.
Sales teams need speed. Hours of delay in follow-up can kill momentum and interest.
Forms convert poorly when attendees are pressed for time or have poor internet connectivity.
To succeed, you need a method that is seamless, immediate, and effortless for the attendee. That is where QR to SMS becomes powerful.
What Is QR to SMS or Automated Text?
QR to SMS is a process where scanning a QR code on a smartphone opens the SMS app with a pre-filled recipient number and message body. The attendee only needs to tap send.
With Boop, this scan-to-send moment becomes the beginning of an automated conversation. Boop can deliver an instant reply, notify your sales team, and log the interaction in your CRM.
Unlike QR codes that point to websites or forms, this method sparks real engagement in the channel with the highest open rate: SMS. Text messages have an open rate of around 98 percent, which makes them far more effective than email or forms in high-pressure environments like events.
The Boop Advantage for B2B Events
Boop is built for one purpose: to make QR to SMS automation easy and effective for conferences and events.
Here is what sets Boop apart:
Automation. Boop connects a scan to a ready-to-go SMS flow.
Instant lead capture. Attendees send one text and you have a conversation started.
Real-time alerts. Your team gets notified as soon as a lead engages.
CRM integrations. Leads flow directly into Salesforce, HubSpot, or your system of choice.
Dynamic QR codes. You can update campaigns even after printing QR codes.
Boop is currently the only service offering this level of automation for B2B lead capture.
How Boop Works at a Conference
Set up your campaign in Boop. Define the phone number, pre-filled message, automated reply, and CRM connection.
Generate and share your QR code. Place it on booth signage, handouts, slides, or badges.
Attendee scans and sends. The SMS app opens with a pre-filled message. One tap later, you have an engaged lead.
Automation kicks in. Boop sends the reply, logs the lead, and notifies your sales team.
Sales follow-up happens instantly. The rep can continue the SMS conversation or book a demo.
Nurture the lead. The dialogue can shift to email, calls, or meetings.
Example: At your SaaS booth, an attendee scans your QR code. The pre-filled SMS says, “I want the demo.” They send it, and Boop replies instantly with, “Thanks for your interest. Here is a link to schedule a meeting.” Your sales team gets notified at once and follows up before the attendee leaves the hall.
Use Cases for QR to SMS at Events
Booth engagement. Attendees scan a banner to request a demo.
Session follow-up. Add QR codes to slides so attendees can text for resources.
Networking. Place QR codes on badges to encourage instant SMS connections.
Lead qualification. Use auto-replies to ask short questions that segment leads.
Benefits of Using Boop at Events
Benefit
Why It Matters
Frictionless engagement
Attendees only scan and send. No typing or form filling.
Higher conversions
Easier process means more leads captured.
Speed
Leads go to your team instantly while interest is fresh.
Better data
Leads flow into your CRM automatically.
Competitive edge
Few companies use SMS automation, so you stand out.
Scalable
One setup works across booths, sessions, or multiple events.
Best Practices for QR to SMS at Conferences
Keep SMS pre-filled messages short to fit within 160 characters.
Always provide fallback instructions like “If the QR does not work, text this number with the word DEMO.”
Add QR codes to speaker slides and handouts for maximum reach.
Use dynamic codes so you can adjust campaigns during the event.
Test on both iOS and Android devices before the event.
Follow compliance rules by including opt-out instructions.
Track performance through Boop analytics and adjust campaigns as needed.
Why Boop Is the Future of Event Marketing
Most QR tools only point to websites. That is passive engagement. Boop transforms QR into a live conversation channel.
At events where speed and memorability determine success, Boop gives your team a direct line to attendees. The process is instant, the engagement is personal, and the conversion is measurable.
Boop is not just another QR code tool. It is the future of real-time lead capture at events.
Conclusion and CTA
If you want to capture more leads, shorten your sales cycle, and stand out from the competition at conferences, you need a better way to engage attendees.
Boop turns QR scans into SMS conversations that start instantly and feed directly into your pipeline.
Ready to transform your next event? Visit boop.me to create your first QR to SMS campaign and use it at your next conference or event.