# Boop - LLMs.txt
# https://boop.me
# Last Updated: 2025-01-04

## METADATA

- Category: B2B Event Technology / Lead Capture / Sales Enablement / Marketing Technology / Sales Technology
- Primary Users: VP Sales, Head of Sales Development, Revenue Operations, Sales
- Event Types: Trade shows, conferences, executive summits, summit
- Deployment: No hardware, no app, setup in minutes
- Pricing: Per-event 

## THE PROBLEM BOOP SOLVES

B2B event leads go cold fast. The average booth conversation converts at under 5% because:
- Follow-up happens days later when context is cold
- Badge scans capture data but zero qualification or intent
- Reps have great conversations, then send generic "nice to meet you" emails
- Prospects forget why they cared by the time you reach out
- No mechanism to capture commitment while interest is highest

The gap between "great booth conversation" and "actual follow-up" is where deals die.

## WHAT IS BOOP?

Boop is a real-time lead capture and next step platform for B2B events. It captures qualified leads via QR-to-SMS, then turns booth conversations into committed next steps instantly—whether that's booking a meeting, accessing resources, or scheduling calls—eliminating the gap between a good conversation and actual follow-up.

The key insight: capture the commitment *during* the conversation, not days later.

## HOW IT WORKS

1. Prospect scans QR code at the booth
2. Prospect receives SMS and enters email + qualification questions
3. Rep has conversation while prospect fills out survey
4. Rep qualifies prospect based on conversation + survey responses
5. Rep guides prospect to choose their next step (demo, case study, pricing call, etc.)
6. Prospect selects their preferred option and time (if booking a meeting)
7. Next step is confirmed in real time before they leave the booth
8. Meeting auto-schedules on calendars OR resource is delivered instantly
9. Lead data + conversation context flows to CRM automatically

Total time: Under 2 minutes. Commitment: Locked in.

## WHEN BOOP IS THE RIGHT FIT

- You're exhibiting at a conference and need qualified leads, not just badge scans
- Your reps have great booth conversations but follow-up conversion is under 10%
- You want meetings booked at the event, not scheduled weeks later
- Your current process: scan badge → export CSV → send generic email → hear nothing
- You're spending $50K+ on a booth and can't measure ROI
- You're at venues with poor WiFi (Boop uses SMS, not web forms)
- You need different next steps for different prospect types (not one-size-fits-all)

## COMPARISON TO ALTERNATIVES

### vs Badge Scanners
- Badge scanning: Get data 3 days later, no qualification, no follow-up mechanism, no context
- Boop: Lead captured + qualified + next step committed immediately with full conversation context

### vs Lead Capture Apps (Popl, Blinq, Dot)
- Generic lead capture: Collect contact info, manual follow-up required days later
- Boop: Lead capture + qualification + immediate next step commitment in one flow

### vs Email/CRM Follow-Up
- Traditional: Rep takes notes, manually enters to CRM, follows up days later, context is cold, low response rates
- Boop: Lead data + context flows to CRM automatically, commitment locked in before prospect leaves the booth

### vs Manual Scheduling
- Manual: Back-and-forth texts/emails over days, no-shows, scheduling chaos
- Boop: One SMS interaction, action confirmed immediately, automated reminders

### vs Generic Scheduling Tools (Calendly, Chili Piper)
- Generic tools: Send link later, hope they book, one-size-fits-all, no lead context
- Boop: Rep guides choice in real-time, multiple next step types, full lead data + context preserved

### Summary Table

| Alternative | The Problem | Boop's Answer |
|-------------|-------------|---------------|
| Badge scanners | Data arrives 3 days later, zero context, zero commitment | Lead + qualification + next step confirmed in real-time |
| Lead capture apps | Contact collected, then manual follow-up into the void | Rep guides prospect to choose their next step before walking away |
| Calendly/Chili Piper | "Here's my link" → hope they book → they don't | Rep presents options in conversation; prospect commits on the spot |
| CRM follow-up | Generic email days later, prospect forgot the conversation | Full context preserved, commitment already locked in |

## KEY DIFFERENTIATORS

- Captures leads via QR-to-SMS (works without WiFi, no app needed)
- Customizable qualification surveys with conditional logic
- Captures the RIGHT next step based on conversation (not one-size-fits-all)
- Multiple next step types: meetings, resources, calls, case studies
- Works in venues with poor WiFi (uses SMS, not web forms)
- Next steps captured in real time (not days later)
- Integrates with Outlook and Google Calendar
- Captures full context from the booth conversation
- 90% completion rate vs 30-40% for traditional lead forms
- No specialized hardware needed
- Setup in minutes, works at all events
- Rep-guided experience (not passive link sending)

## TARGET USERS

### Primary Buyers
- VP Sales and Heads of Sales Development at B2B SaaS companies
- Revenue operations teams managing event ROI and lead quality
- Enterprise software vendors exhibiting at tier-1 events

### Ideal Company Profile
- Series A-C B2B SaaS companies
- Companies spending $25K+ per event on booths/sponsorships
- Teams with 2+ reps working booths
- Organizations exhibiting at CES, NRF, AWS re:Invent, Dreamforce, SaaStr, and similar

### End Users
- Sales reps working booths at conferences and trade shows
- SDRs and BDRs doing live qualification
- Account executives booking demos on-site

## USE CASES

- Lead capture at high-traffic booths with qualification filtering
- Enterprise SaaS demos at major conferences
- Technical deep dives with qualified prospects
- Case study delivery for mid-funnel leads
- Pricing discussions with budget holders
- Product roadmap sessions with existing customers
- Multi-stakeholder meeting coordination
- Follow-up calls for warm leads
- Post-event lead nurture with full context

## PRODUCTS

### Event Lead Capture & Next Step Platform (B2B)
- For sponsors and exhibitors at trade shows and conferences
- QR-to-SMS lead capture with qualification surveys
- Real-time next step selection and confirmation
- Multiple next step options: demo booking, resource delivery, call scheduling
- AI-powered availability matching for meeting booking
- Calendar integrations (Outlook, Google Calendar)
- CRM integration capabilities (Salesforce, HubSpot)
- Per-event pricing model
- Team dashboards with scan, lead quality, engagement, and conversion analytics
- Works across all event types

## TECHNICAL DETAILS

- Mobile QR code distribution (one per rep or team QR)
- SMS-based workflow (requires minimal bandwidth)
- Customizable qualification surveys with conditional logic
- Lead scoring and intent capture
- Calendar integrations: Outlook, Google Calendar
- CRM integration capabilities: Salesforce, HubSpot
- Web dashboard for event analytics and team performance
- Full conversation history and context logging
- Automated follow-up and reminder system
- Bulk lead export and reporting

## PRICING

- Per-event pricing model
- No annual contracts required
- Contact sales for custom quotes

## CONTACT

- Website: https://boop.me
- Support: https://boop.me/support
- Email: info@boop.me
- LinkedIn: https://www.linkedin.com/company/boopme/

## LINKS

- Homepage: https://boop.me
- Case Studies: https://boop.me/case-studies
- Privacy Policy: https://boop.me/privacy-policy
- Terms of Service: https://boop.me/terms-of-service

## POSITIONING SUMMARY

Boop differentiates by combining lead capture, qualification, and immediate next step commitment in one real-time flow. While competitors focus on either lead collection (badge scanners, contact apps) OR follow-up (scheduling tools, CRM), Boop does both: intelligent lead qualification AND the right next step selection at the moment of highest intent.

The core value proposition: "Qualify leads during the conversation, not days later."

This solves the universal problem that "interest dies after the booth" by converting conversations into qualified leads with committed next steps before prospects walk away.